Luxury Grand Touring Vehicle
Design a next-generation four-door Grand Touring ‘Sports/Luxury’ electric vehicle for the family – a ‘Luxury Sports Saloon’ for the Chinese market.
A premium electrically powered luxury car design for the driving enthusiast, but one equally suited to daily business use (with personal driver), or weekend trips away from the city with the kids.
Main trend to draw upon: Strong growth of middle-class, design-aware consumers in China
Interior guidelines:
- Creative and innovative layout with unique features
- Luxurious/spacious/comfortable rear passenger area
- Intelligent package to create a space where passengers feel a part of the overall driving experience
- Plenty of visibility from all passenger seat positions
- Integration of the newest technologies for comfort and entertainment – eg web system/audio/visual technologies
- Comfortable environment, practical as a family transporter and for sporting countryside drives
- Highly crafted/bespoke/refined feeling
- Advanced materials/unique tactile experiences/smart materials/colours
- Creative cargo area/rear seat configurations
Exterior guidelines:
Explore new proportions/design philosophy – think large scale (long wheelbase, low profile and wide track)
Sporty/powerful elegance /dynamic forms/sculpture
Streamlined shape for great aerodynamics (for a large vehicle)
Visually identify new environmentally friendly technologies (engine, etc) inherent to design
Explore new door design/new way of getting in and out of the vehicle
Engine / Power Source:
Advanced technology/fully electric
Allows for new interior/exterior packaging
Note: please use either the Citroen brand or the Peugeot brand for your entry.
Inspirational Grid
Design aware consumer Design consumer Businessman Chinese consumer
Chinese middle class Traditional and modern Classic Chinese details Perfect balance
family
Classic materials and Dynamic form a Dynamic form b Dynamic form c
form

Future surfaces Luxury laptop Advanced electronics Advanced materials
Materials Modern furniture Modern luxury home New materials
Unique illumination Peaceful feeling Comfort Personal space
City driving Weekend outside of Weekend outside of
crowded city the city