Car Design Awards China 2012

Future Car Design in China
Registration open
Entries close
Finalists announced
Awards ceremony

  4 Nov 2011
12 Feb 2012
Mar 2012
21 Apr 2012
  Eligibility
Prizes
Register
  Sponsorship
Design briefs
Submission

 

 

      Luxury Grand Touring Vehicle

Design a next-generation four-door Grand Touring ‘Sports/Luxury’ electric vehicle for the family – a ‘Luxury Sports Saloon’ for the Chinese market.

 

A premium electrically powered luxury car design for the driving enthusiast, but one equally suited to daily business use (with personal driver), or weekend trips away from the city with the kids. 

 

Main trend to draw upon: Strong growth of middle-class, design-aware consumers in China

 

Interior guidelines:

- Creative and innovative layout with unique features

- Luxurious/spacious/comfortable rear passenger area

- Intelligent package to create a space where passengers feel a part of the overall driving experience

- Plenty of visibility from all passenger seat positions

- Integration of the newest technologies for comfort and entertainment – eg web system/audio/visual technologies

- Comfortable environment, practical as a family transporter and for sporting countryside drives

- Highly crafted/bespoke/refined feeling

- Advanced materials/unique tactile experiences/smart materials/colours

- Creative cargo area/rear seat configurations

 

Exterior guidelines:

Explore new proportions/design philosophy – think large scale (long wheelbase, low profile and wide track)

Sporty/powerful elegance /dynamic forms/sculpture

Streamlined shape for great aerodynamics (for a large vehicle)

Visually identify new environmentally friendly technologies (engine, etc) inherent to design

Explore new door design/new way of getting in and out of the vehicle

 

Engine / Power Source:

Advanced technology/fully electric

Allows for new interior/exterior packaging

 

Note: please use either the Citroen brand or the Peugeot brand for your entry.

 

Inspirational Grid

     Design aware consumer         Design consumer                  Businessman                  Chinese consumer
   
                              

       Chinese middle class       Traditional and modern     Classic Chinese details            Perfect balance
        family                                                                                                                                  
                                     

       Classic materials and              Dynamic form a                    Dynamic form b                   Dynamic form c
       form
                            

              Future surfaces                    Luxury laptop                 Advanced electronics            Advanced materials
 
                                               

                  Materials                       Modern furniture                   Modern luxury home              New materials
   
                              

         Unique illumination                Peaceful feeling                        Comfort                           Personal space                  
     
                                    

                  City driving                    Weekend outside of           Weekend outside of         
                                                          crowded city                         the city
                              

 

 

 


 

 

 

 

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