Daniele Gaglione, chief designer of JAC Italy Design Center, explains the brief

* JAC will award 3 internship opportunities at their design studio based in Torino Italy to the best students who design against this brief.

Sportivity: developing the future JAC design language at the highest level

At such an important time as this for the Chinese automotive industry, JAC wants to create its own, unique design language that is not only rich with cultural and stylish content, but is capable of capturing the imagination of both the local market and the world.

Sports cars have always made us dream.  The speed, the noise, the looks, everything is designed to excite and overwhelm. They are, however, more than just a big engine with a sleek body. Sports cars play an important role in the development and perception of brand identity, and their more extreme proportions mean they are frequently used as a showcase for the main characteristics and DNA of a brand.

For this project we are looking for just such a vehicle. A sports car that not only excites and beguiles, but also one that pushes forward the possibilities for new automotive styling at JAC.

We have included a basic package as a starting point for your proposals. But we believe that style comes first, and we’re happy for entrants to ‘massage’ the dimensions to suit their own ideas. All we require is that you keep the drivetrain layout (FR) and, of course, four wheels please!

This project has been designed exclusively for students as a stimulating, explorative exercise. We hope that you find plenty of inspiration and a great many posibilities within the brief to convey your ideas of a future sports vehicle for JAC.

 We have intentionally left the brief quite open with regards to styling direction; the only keyword is DREAM CAR!

So free your imagination, put the wheels on your creativity, and design your idea of what a sports car should be, what a JAC SPORTS CAR should be!

Mood board
 

Exciting		Energetic		Sensual		Emotional
Ready		Technology		Provocative		Power
Balance

 

Reference Package

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