Head turner vehicle for post '90s generation


In the historical, social and cultural context, China’s demographic born after the 1990s is a generation of progressive individuals – who are pleased to show their individuality and creativity. They are quick to adopt new ideas and embrace new products, and they are becoming China’s next creative forces.

We invite you to create a head turner vehicle for this post ‘90s consumer. This is a vehicle that should appeal to their creative minds and attract attention. You should do research based on this group of people and find out what interests them and appeals to them. Create a scenario that reflects their lifestyle and apply your design around it. It should be a design that accommodates their extrovert nature!

Unleash your creativity and integrate all kinds of technologies to create a new category of car. It could be a sports car, a new kind of car like micro SUV, or brand new category of crossover, etc. It is up to you to create a head turner! The only criterion is to make it convincing.

In creating your concept, please research and understand the Nissan brand and its values. China inspired form language will be very welcome as well.


Guidelines

Exterior
New packaging / new proportion for your design principle
Identify latest future technology (such as green technology) in your design
Cutting-edge lightweight material or construction
Appealing aesthetics

Interior
Dynamic and creative layout for the interior
Exciting and fun driving environment
Innovative integration of infotainment system


* Entries must contain both interior and exterior design to qualify to win.

Inspiration of Nissan products

Nissan GTR		Nissan 370Z		Nissan Leaf		Nissan Murano
Nissan Cube		Nissan Murano CrossCabriolet		Nissan Esflow concept		Nissan Townpod concept