For students: briefs, categories, judging, prizes
2012 Design briefs
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Your design should meet one of the following briefs. Your entry should include illustrations and a text statement explaining how the design works and meets the brief. How to submit
* Entries must contain both interior and exterior design to qualify to win.
China is a country that has been "reinventing itself" for the last 20 years. The car industry is booming and the country has become the number one car producer in the world.
The infrastructures that are required to accommodate all of these new vehicles are being developed much more slowly, however, and with an average of 2000 cars being registered every day in Beijing (for example) we can easily see the traffic, parking and pollution problems being faced...
Chevolet MiFun (click for full brief)
China has a quickly-evolving and very savvy young generation with diverse lifestyles and interests. We want you to express your creativity and imagination by designing an exciting car that you or your friends would want to own in the near future, with a simple and interesting scenario that explains the way you will use it...
Sportivity: developing the future JAC design language at the highest level (click for full brief)
At such an important time as this for the Chinese automotive industry, JAC wants to create its own, unique design language that is not only rich with cultural and stylish content, but is capable of capturing the imagination of both the local market and the world.
Sports cars have always made us dream. The speed, the noise, the looks, everything is designed to excite and overwhelm. They are, however, more than just a big engine with a sleek body. Sports cars play an important role in the development and perception of brand identity, and their more extreme proportions mean they are frequently used as a showcase for the main characteristics and DNA of a brand...
In the historical and social culture context, China’s demographic born after the 1990s is a generation of progressive individuals – a generation that is pleased to show their individuality and creativity. They are quick to adopt new ideas and embrace new products, and they are becoming China’s next creating forces.
We would like to invite you to create a head turner vehicle for this post ‘90s consumer. This is a vehicle that should appeal to their creative minds and attract attention. You should do research based on this group of people and find out what interests and appeals to them. Create a scenario that reflects their lifestyle and apply your design around it. It should be a design that accommodates their extroverted nature...
Inside a Volkswagen (click for full brief)
You are the head of interior design at Volkswagen in 2050… you are on your way to the design studio and in communication with your various design teams worldwide… you think about the amazing heritage of quality, precision and ergonomics that a Volkswagen interior has, and you are pushing on into the future...
Awards categories
Your entry should be submitted in one or more of these seven categories of the Design Awards China competition (an entry may be submitted in more than one category)
- Best Exterior Design
- Best Interior Design
- Best Luxury Concept
- Best Lifestyle Design
- Best Eco Solution
- Best Innovation
- Best Production Model
- Best Virtual Design
The judges will select from all the entries to make the Award of
- Best Design in Harmony with China's Heritage
...and will identify one entry which, while not winning a named category, deserves special recognition in an Award entitled
- Judges Prize - Thinking outside the box
And finally, from amongst the categories winners they have assessed , the judges will choose just one entrant to become:
- Student Designer of the Year
The closing date for entries is 12 February 2012.
Judging
A panel of distinguished automotive and other designers will evaluate the entries for:
- relevance to the brief
- concept originality
- design value and quality
- developmental potential
- presentation and explanation
See How to submit for tips on the best ways of presenting your work.
The judging process is:
SELECTING THE SHORTLIST
Each of the judges will review the entries and choose the best three, ranking them 1st to 3rd. The judges work individually in the quiet of their own studios in their locations in different parts of the world. The identity of the work they are reviewing is hidden behind a registration number, so the images and, often crucially, the explanation, are all that can be assessed.
All entries which receive the votes of at least one judge will be on the shortlist. The shortlists for each category – without any ranking – will be publicised on this website by an expected date in early March 2012. Each of these shortlisted students, and their teacher/professor, will be notified and invited to attend the Awards Ceremony.
SELECTING THE FINALISTS
From the shortlists, the entries will be scored by allocating points on the basis of each of the judges’ rankings. The three entries with the most points will become the finalists.
All the judges will sit together in Beijing in Feburary 2012 for an intensive roundtable judging session, debating out collectively the winners for each category.
One of the category winners will then be chosen by the judges as the overall winner - Chinese Student Designer of the year.
In the case of a tie, the Chairman of the Judges will choose the winner.
The judges may choose fewer than three for the finalists.
THE WINNER IS...
In a night which mixes the cream of the professional design community with the excitement of the students, the work of the finalists will be displayed on boards and on screen at the Awards ceremony on the evening of 21 April, during the Beijing motor show Auto China 2012.
The winner in each category will then be announced.
Prizes
All the finalists will be reported on Car Design News to the global design community.
The winners* of each of the Awards will have a placement, with fully-funded travel, accommodation and tuition, at one of the Design Schools which is partnering the competition.
The schools at which the winning designers were studying will each receive a one-year membership to Car Design News for their teaching staff and students, plus an annual subscription to Interior Motives magazine.
See detail of the prizes
* for group entries, only one student will receive the placement. See the Prizes page for full details